Imminent Pricing Changes

I am announcing that prices of all Cameron D. James titles will be increasing in price almost immediately.

This was a difficult decision. I have been advised by several people in the industry — including other authors and a former vendor site — that while $0.99 is a “fair price” for a short story, it is actually below industry standard and, in the long run, does more harm than good.

Years ago, at the start of the ebook boom, there were a ton of stories at $0.99, and a lot of the craptastic ones were free. The free price sticker got a bad rap — if it’s free, there’s gotta be a reason. Recently, Amazon has made it much more difficult to post a book for free (there’s still a way to do it, but they discourage it). Thus, the craptastic free books are now craptastic $0.99 books. Consequently, all of the quality books priced at $0.99 have a stigma attached to them, including half my backlist.

So… free ain’t no good, and neither is $0.99.  So… $1.99? According to Smashwords, over years of analyzing data, $1.99 is a dead zone for ebook pricing.

The new price of ebooks for Cameron D. James will start at $2.99.

Why that number? There’s a few reasons:

  • $2.99 is the industry standard for erotica short stories, so this puts me in line with nearly everyone else.
  • Since this is part of my livelihood, money still talks. Amazon pays out double the royalty percentage on books priced $2.99 to $9.99.

I’m having an awesome December, one of the highest-selling months I’ve ever had on Amazon! Yet, I’m making pennies. I have another pen name that’s sold a few copies this month so far, and the royalties from that pen name have already surpassed my best-selling month ever for Cameron D. James.

As I’ve mentioned in a previous blog post, Google Play does wonky stuff with pricing by adding random discounts, and then Amazon price-matches. (If you read that post, I say that I don’t have a real problem with Google Play, but my opinion has now changed.) So, while earning 35% royalties on a $0.99 ebook ain’t too terrible (so, about $0.35), because of Google Play, Amazon has lowered the price and consequently lowered my royalty — I’m making about $0.15 or $0.20 per ebook download. As a result, I’ve also decided to remove all my books from Google Play.

So… this change alters the royalty payout from $0.20 for a $0.99 short story, to $2.10 on a $2.99 short story. Selling one short story at the new price equates to more than ten sales at the old price. So if sales numbers go down, my royalties should still go up.

This change is happening very soon.

I’ve just updated the price at Smashwords, because it can take a week or two for the price to filter through to their affiliates (Kobo, Barnes and Noble, etc). Toward the end of the month, between Christmas and New Year’s, I will be updating the prices on Amazon, All Romance eBooks, and Excitica.

So, if you have been thinking of purchasing one of my books, do it now while the prices are still low! Click here to visit my website and find out where to get your copies of all my ebooks.

I hope you’ll stick around to see what’s coming, because I’ve got a swelteringly hot year of erotica coming up.

And if you still want killer deals, make sure that you sign up for my newsletter, if you haven’t done so already. Newsletter subscribers always get coupons for deep discounts on new releases and will occasionally get coupons for free downloads. Click here to sign up now.

Thank you for your understanding, and I hope to melt your ereader soon.

😉

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