Author Marketing 101
C. Morgan Kennedy & Therese Patrick
As an author, you need to get the word out about your book and get it selling. “Author Marketing 101 Guide and Journal” is the book that will help you do just that. Using a strategic marketing plan through interactive exercises and case studies, both new and established authors will learn to develop a professional author persona, identify and target your audience, develop a detailed marketing plan, enhance your website, and use your persona to interact with your readers. This step by step guide lays out the building blocks to help you jump-start and hone your marketing skills and build your book’s readership.
This book should be required reading for all writers, particularly self-published writers like myself. Book marketing is something that many people seem to have little concrete knowledge of. Pimping out your works on social media sounds like the answer to so many writers — but the reality is that constant self-promotion is bad for sales. I know I’ve unfollowed a few authors on Twitter who do nothing but pimp their books. (I used to follow one author who sent out over 100 tweets a day about his/her book.)
This book takes actual marketing concepts and applies them to the life of the writer. It’s a very refreshing look at marketing. Everyone is told that social media is where it’s at — but as I’ve described in the above paragraph, many people don’t know what that means. There are a variety of guidelines that should be followed for creating and maintaining an effective author persona on social media.
The authors of this book not only explain different marketing concepts, but also when and where to apply them. Whereas on social media you only want to market 10% of the time, you should be doing it pretty much 100% on your personal website. They even delve into email signatures — you know how authors (or businesses in general) will have links to products and websites in their email signature? Turns out there’s a certain number of links that is effective — any more than that number and you’re just turning off readers.
Having read through this, I can tell which authors on Twitter are effective at marketing themselves and which are not. Unfortunately, it doesn’t always equate to sales figures. (I wish!) Some of the authors that break all the rules have high sales and others who follow these rules precisely do dismal. While there is no one-size-fits-all approach to marketing, this book is effective in reaching the reader and helping them craft an actual marketing plan that is unique to the individual author.
In my own writing life, this book has helped me identify areas of weakness that I didn’t even know were problems! I have a short list of tasks to undertake in the coming weeks, little tweaks to my platform. I have a feeling that this will be one of the very few books that I actually go back and read a second time. I think it would be worthwhile to read this again in a year to reassess where I am and where I need to go.
This book, truly, should be a must-read for authors.